How Do You Want to Be Known in Your Industry?

Because how you're remembered is how you're received.

Before your brand becomes visible—
Before your logo, your Instagram, your website—
There’s a quieter question waiting to be asked:

How do you want to be known?

Not just by patients.
But by your peers.
By your team.
By yourself.

This is where vision begins.
Not with strategies or systems—
But with a feeling.

You are more than a dentist.

You’re a leader. A presence. A voice.

You’re shaping more than teeth.
You’re shaping experiences.
You’re shaping perception.
You’re shaping trust.

So how do you want to be felt in a room,
talked about in your absence,
known by name—not just for what you do,
but for how you do it?

Because branding isn’t only about visibility.

It’s about identity.
It’s about consistency.
It’s about being clear enough—quietly, boldly enough—
that when people hear your name, they already know what to expect.

Not just excellence.
But your kind of excellence.

Take a moment and ask yourself:

• When people think of my practice, what words come to mind?

• Are they the words I want to be associated with?

• What am I currently known for—and is it aligned with who I really am?

If the answer feels murky, don’t rush.
Clarity is built in layers.
But it starts here—with vision.

With the willingness to ask deeper questions than just
“How do I get more patients?”

Instead:
→ “What do I want to represent in this profession?”
→ “How do I want people to feel when they speak my name?”
→ “What legacy do I want to leave behind?”

You don’t have to be famous to be known.

You just have to be clear.

Because when you know who you are—
your brand becomes magnetic.
When your values guide you—
your message becomes consistent.
And when your vision is strong enough—
everything else aligns around it.

This is how you lead a practice.
Not by copying trends.
But by choosing clarity over noise.

So start here:
How do you want to be known?
Then, build everything around that.